The Intrepid Brand is based on empowering members to be independent through bold branding inspired by nature
An AR wayfinding sign assists hikers by pointing out alerts and potential hazards on their trail
The brochure accompanies the wayfinding signs and gives hikers a physical copy of safety concerns for a trail. This is most helpful for areas that have low signal or for people who are not able to access the QR code on the wayfinding sign
Social Media provides Intrepid members to find community and learn safety tips in through clinics hosted by Intrepid
The Intrepid app gives users a wide variety of trip planning resources to make sure members can effectively and efficiently plan a safe hiking trip
Promotional materials help spread Intrepid’s message, “Your Hike, Your Confidence” and allows members to help support the Coalition
Melina Oliver is a 2024 graduate from The Ohio State University, with a Bachelor of Science in Visual Communication Design and a minor in Studio Arts, with a specific focus on Art & Tech. Melina is passionate about making meaningful connections through her work through focusing on human-centered, intentional design. She is passionate about branding, UX/UI, and emerging technology.
To view more of her work, check out her website here.