Visual Communication Design | Wellbeing

blossum

blossum is a mobile app to help foster a healthy mindset amidst the chaos in life through the practice of gratitude and positive psychology. With blossum, users are encouraged to slow down, take a break, and reflect on the blessings in their life in the form of a virtual gratitude journal.

In addition to a journal, blossum is a virtual garden where users exchange gratitude messages in the form of flowers with their friends. blossum's mission extends into reality with real-life gratitude plants at its traveling pop-up. The plant, along with its gratitude message, can be gifted to a loved one and scanned into their virtual garden via a unique QR code. With additional app features to keep track of total entries, streaks, and past journal entries, blossum lets users gradually witness their gratitude for the blessings in their life growing like plants in a garden.

Visual Communication Design | Learning

GOL – A quest log for life.

GOL is a system that allows users to track their long- and short-term goals in a personal quest log. By simplifying these goals into tangible and actionable steps, the project aims to help the target audience of intensive play gamers find a comfortable way of achieving their dreams. The experience is enhanced through gamification, including an achievement system, collectable items, and customizable interface themes. Also offered is an AI mentor to help users navigate the app and provide tips on completing their goals, as well as printable workbooks for different quest sets to give users the option of a screenless experience.

Visual Communication Design | Technology

PULSE

In today’s world, collaboration seems to have gotten lost in the individuality that came with being in COVID lockdown. It is time for artists to regain that sense of community and work with one another to propel themselves forward and onward. Making music is a time-consuming and arduous task that requires many different skill sets and tools that not just anyone has. As a designer, I used visual communication design to create a platform that allows musical artists to find the missing pieces in their own music. PULSE utilizes brand identity and communicative tools to make a space where collaboration is encouraged and celebrated, and inspiration is plenty.

Visual Communication Design | Wellbeing

Noggin: The New Way of Epilepsy Management

Life with epilepsy isn’t easy. It's a constant battle identifying triggers, adjusting treatment plans, tracking medications, and dealing with mood swings. For individuals 16-26 years old, they are also dealing with many transitions, which brings new pain points of balancing parent anxiety with individual independence, accountability, and potential new triggers. Current digital approaches are outdated, boring, overcomplicated, and none focus on this transitional group. Epilepsy management should be empowering, engaging, united, personal, and uncomplicated.

Noggin is a digital application that encourages individuals to take control of their epilepsy and take back their independence through fun and personalized medication reminders, daily mental health modules, and other resources. Noggin provides a quick way to log seizures and makes communication easy by linking contacts and connecting to MyChart. Noggin provides easy epilepsy management tools that allow individuals to get back to their best self and give peace of mind to friends and family.

Visual Communication Design | Social Good

FLEUR: Care Packages for a Purpose

Fleur is a non-profit brand created as a resource for all women in need to get free, accessible, care packages of basic necessities.
Women and people in need are not supplied at all times with products for their daily lives. This brand serves as an instrument to supply various institutions with care packages of those products to give out for free. Some institutions to receive these would include domestic abuse shelters, hospitals, churches, and more. Fleur is meant to promote community, collaboration, and a breaking stigma of asking for help in times of need.
This brand stands on inclusivity, discretion, and understanding. This is reflected in the language used and the overall branding. This project follows the entire branding of FLEUR and the care package design. Each step was curated to cater to women audiences to not be exclusive nor patronizing.

Visual Communication Design | Social Good

Las Vegas Scorpions

There is so much to do and see in Las Vegas, Nevada. From shopping on the strip to catching a Raiders game, and betting at a casino, touring iconic architecture and landmarks, as well as lounging by a pool. Las Vegas is fueled by its exciting atmosphere and heavy tourism all year round. So why not add an NBA team into the mix?

Las Vegas would be the perfect city to expand the NBA franchise to as it not only hosts the Annual NBA Summer League, but it is also the gambling capital of the world.

As sports betting is on the rise, it only makes sense that Las Vegas would be home to a variety of professional sports teams, which should include an NBA team. Through design, the Las Vegas Scorpions brand highlights the historic city, the players, and the fans. My goal was to create a team that the Las Vegas and NBA community will root for.

Through research on the city of Las Vegas and other NBA teams across the United States and Canada, I designed the key elements an NBA team must possess. This includes the brand, social media and website pages, merchandise, uniforms, print graphics, an animated mark, a mascot, an arena, and a promotional video.

Visual Communication Design | Technology

Peregri

Peregri is a digitally based platform focused on organizing and visualizing trip information to foster a more efficient and enjoyable planning process. Peregri is built with every type of organizer in mind. In the app, the user has complete control over what information they want to include and the amount of information.

Throughout the planning journey, users can seamlessly export their trip details into a printable booklet that’s formatted by the app. For those who prefer analog organizational methods, the user just needs to provide a trip title to generate a template for handwritten notes and organization. Individuals who prefer digital planning can organize and even collaborate entirely in the app. Upon completion of digital planning, users retain the option to export their trip data into a printable booklet, ideal for reference during the journey or to keep as a souvenir.

Visual Communication Design | Wellbeing

Mindful Moments

Mindful Moments is a mobile app and brand where Alzheimer’s patients and their family members have a space to positively support each other during the caretaking process, allowing them to bring back their family’s spark that was lost post-diagnosis.

This dual-entry app has a “patient side” and a “family side”, each with a different set of research-based features that support each user. The current market lacks resources for supporting the entire family and day-to-day caretaking needs. Mindful Moments serves to bridge that gap by providing a tool that allows families to reclaim what matters most in life - moments with each other.

Visual Communication Design | Learning

Design Feedback: The Now Portable Critique

Design Feedback a digital and physical toolkit that will serve as a guided critique experience to educate Visual Communication Design students on how to appropriately construct thoughtful descriptions and interpretations of their work, enabling critics to judge and visualize feedback within an open-guest design critique accurately for future student reference.

Design Feedback is a system that aims to enhance the efficiency of critiques within the Visual Communication Design program by establishing a critique structure. This system provides students with the knowledge of three guiding principles that will help them give constructive feedback during critiques. By doing so, students are encouraged to actively participate in group activities with the confidence and comfort to share their thoughts. At the end of the program, students will have the ability to retain and distill feedback for future reference, which will help them throughout their design journey.

Visual Communication Design | Social Good

Baby’s First Vinyl

Vinyl collecting has seen a resurgence in popularity over the last decade. There is a new wave of fan, one that strives to feel connected to the artist in more ways than what streaming has to offer.

But, it can be hard to collect vinyl. You need the record and a turntable, making the process of listening to music a two-step purchase. With Baby’s First Vinyl, each vinyl album comes with the player ready to go in the back of the album packaging, making this process one easy step. Each year, BFV collaborates with one hit artist to transform their album into an exclusive vinyl experience including a fully branded turntable and needle, special inclusions (i.e. photocards, lyric booklets, vinyl press), and other potential collaborative events as part of the marketing campaign.

This project is two parts. The first part includes the digital design for the album cover, the design of potential inclusions (i.e. photocards, lyric booklets, the vinyl press), a 3D mockup of the BFV turntable (used for animation purposes), and a 3D rendering of a pop-up shop for the collaboration. For this project, I chose to take one pre-existing artist, BTS, and develop a hypothetical album with inclusions and apply that design to the BFV turntable template.

The second part of the project, which took place during the second semester, is the physical construction of the BTS x BFV. This is a functioning model of the BFV album, comprised pf all the elements listed above.

Visual Communication Design | Social Good

Fuled

Fuled is a brand that provides fresh, prepared meals to help gym-goers to meet their nutritional goals. Those who work out frequently need to properly refuel and recover through proper nutrition, but sustaining a bustling lifestyle along with preparing meals daily can be extremely difficult.

Fuled provides refrigerator pop-ups inside of local gyms. These fridges are stocked daily with balanced meals prepared by Whole Foods Market. The menu is rotated weekly and highlights nutritional facts in a simplified manner. The refrigerators are fully automated, eliminating the need for employees or preparation time. Meals can be ordered on the fridge’s kiosks or mobile app, which also provides opportunities for nutritional tracking, meal planning, subscriptions, and more.

Visual Communication Design | Learning

Playground

Throughout my life as an artist and designer, I’ve heard sentiments from others about the intimidation they feel when creating art. Fear of failure and judgement creeps into our minds as we age, and the outlandish artistic expression we had as children withers away. How might we reconnect with that creativity as adults?

Playground is a drawing kit that invites small groups to craft an imaginary neighborhood using visual expression. Functioning as a relationship building and reflection exercise, Playground has participants use art as a tool for communication the same way we use writing or speaking. The kit guides participants through the creation of a neighborhood map that is a culmination of their experiences, desires, and hopes. At the beginning of each round, everyone picks an inspiration bubble that tells them what type of place to draw. Participants share the space on a large page as they respond to each prompt. As drawings of various made-up places accumulate on the page, the neighborhood is formed. The resulting neighborhood grows based on how each person interprets their inspiration bubbles. After every round, they discuss their responses to each prompt with the goal of learning more about themselves and each other.

Visual Communication Design | Wellbeing

Aloe : Where Peace Meets Play

Today's fast-paced world has resulted in the rise of stress-related disorders. Finding accessible and effective ways to cope with the stress and anxiety of everyday life is crucial to our wellbeing. Not everyone has immediate access to mental health services; or find it difficult taking the first step in taking care of their mental health.

Aloe is a self care app that helps subdue anxiety by utilizing color psychology in mini games that create an effective distraction and calming effect.

Visual Communication Design | Technology

SUM

SUM is a cohesive digital platform for managing fitness goals, tracking nutrition, connecting resources, and balancing wellness for athletes of all levels. Most fitness apps currently on the market focus solely on diet and exercise, when in reality there is more to keep track of.

SUM provides the opportunity for users to track their nutrition and workouts, along with their well-being, sleep, supplements, and water intake. In addition to being able to track all of their goals in one space, users are able to find reputable videos and resources from certified trainers and nutritionists in a Social Media platform built right into the app.

Visual Communication Design | Social Good

Intrepid: Hiking Coalition

Intrepid is a hiking coalition that focuses on fostering safety and community within the outdoors community. The organization aims to empower users with the confidence and knowledge needed to hike independently. Intrepid believes that everyone should have access to the outdoors and should be able to confidently explore wherever they go.

The Intrepid app plays a pivotal role in achieving this goal, serving as an educational platform for trip planning and preparation with a core emphasis on safety. Integrating with wayfinding signs at trailheads, the app enables users to swiftly identify safety alerts and potential hazards along their trails. Lastly, users can connect with the Intrepid community through social media, allowing users to engage with others and collaboratively plan enjoyable and secure outdoor trips.